Easily Run the Research Surveys Your Strategy Needs
Published on September 10, 2025
Whether you're exploring shifting member needs, validating a new product idea, or
testing brand messaging, sometimes your strategic questions fall outside the scope of
your core Voice of the Member (VoM) or Voice of the Employee (VoE) programs. Agile
Research is designed for moments when you need a targeted, one-time survey to
support a specific initiative or decision.
What Is Agile Research?
Agile Research is a self-service survey tool within Medallia that makes it easy to:
- Design branded, one-off research surveys using advanced logic and 20+ question types
- Distribute surveys via email, web link, QR code, SMS or third-party panels
- Analyze responses in real time through dynamic dashboards and automated notifications
Agile Research is not meant to replace your VoM or VoE standard feedback surveys, but to complement them.
Use Agile Research for:
- Market or competitor research
- Brand perception or messaging testing
- Member segmentation and persona development
- Merger/acquisition feedback
- Wellness or financial health surveys
- Product or feature validation
- Course or event feedback
Why Agile Research?
Agile Research helps you stay nimble without sacrificing depth or data quality. Here’s what sets it apart:
- Fast, flexible setup – Launch surveys that meet your needs
- Advanced capabilities – Use MaxDiff, Conjoint, Card Sort, and more to support deeper insights
- Built-in panel access – Reach members and non-members using integrated third-party panel tools
- Seamless Medallia integration – No new platforms to manage, no conflicting survey branding
- Enterprise-level security – SOC2, HIPAA, GDPR, and CCPA compliant
You can even shorten your VoM/VoE surveys by moving one-time research questions into Agile Research to reduce survey fatigue and maintain focus in your core program.
Research vs. Feedback Surveys: Know the Difference
Agile Research is designed for research-based surveys that help you uncover patterns,
test hypotheses, and make strategic decisions. These surveys often target a broader
audience and require thoughtful planning to ensure valid, unbiased results.
In contrast, feedback-based surveys like NPS or CSAT are ongoing and focused on
tracking performance.
Knowing which type of survey to use depends on your goal:
- Broad, consumer or market insights? → Go with Agile Research
- Continuous, operational feedback? → Stick with VoM or VoE
Let’s Get You Started
If you're already using Member Loyalty Group for your VoM or VoE programs, Agile Research is available to you. It’s a flexible, research-focused tool that helps you get quick insights without disrupting your ongoing programs.
If you're ready to explore what it can do, submit a request to [email protected].